The Ultimate Guide to Selling Jewellery on Not on the High Street in the UK

Not on the High Street (NOTHS) is a premier online marketplace that celebrates creativity and craftsmanship, offering a platform for independent sellers to showcase their unique products to discerning customers. For jewellery artisans in the UK, NOTHS presents an unparalleled opportunity to reach a wide audience of buyers who appreciate bespoke and handcrafted pieces. In this comprehensive guide, we'll explore the step-by-step process of selling jewellery on Not on the High Street, from setting up your shop to optimising listings and maximising sales.

Getting Started on Not on the High Street:

Sign up: Begin by visiting the Not on the High Street website and signing up as a seller. Provide your basic information and business details to create an account.

Application process: After signing up, you'll need to apply to become a NOTHS partner. This involves submitting information about your jewellery brand, including your products, production methods, and pricing.

Approval: NOTHS reviews each application to ensure that sellers meet their standards for quality, originality, and suitability for the marketplace. Once approved, you'll gain access to set up your shop.

Setting Up Your Jewellery Shop:

Profile creation: Craft a compelling profile that tells the story of your jewellery brand, highlighting your inspiration, craftsmanship, and ethos. Use high-quality images and descriptive text to engage potential customers.

Listing your products: Upload your jewellery listings, including clear and professional photographs from various angles. Write detailed descriptions that convey the unique features, materials, and craftsmanship of each piece.

Pricing strategy: Set competitive prices for your jewellery while accounting for materials, labour, overheads, and desired profit margins. Consider the market value of similar products and adjust your pricing accordingly.

Optimising Your Listings for Success:

Photography: Invest in professional photography or learn to capture high-quality images that showcase your jewellery in the best light. Use natural lighting, clean backgrounds, and close-up shots to highlight details.

Keywords and tags: Research relevant keywords and phrases related to your jewellery niche and incorporate them into your product titles, descriptions, and tags. This will improve your visibility in search results and attract potential buyers.

Detailed descriptions: Write compelling and informative product descriptions that highlight the unique characteristics and craftsmanship of your jewellery. Use persuasive language and storytelling to engage customers and convey the value of your pieces.

Managing Orders and Providing Exceptional Customer Service:

Fulfilment: Promptly fulfil orders and package your jewellery securely to ensure safe delivery to customers. Provide tracking information and communicate with buyers throughout the shipping process.

Customer communication: Offer responsive and helpful customer service by promptly addressing inquiries, concerns, and requests. Maintain open communication with buyers and strive to exceed their expectations.

Handling returns and refunds: Be prepared to handle returns and refunds in accordance with NOTHS policies. Provide clear instructions for returns and process refunds promptly to maintain customer satisfaction.

Promoting Your Jewellery Shop on Not on the High Street:

Social media marketing: Utilise social media platforms such as Instagram, Facebook, and Twitter to showcase your jewellery, engage with followers, and drive traffic to your NOTHS shop.

Collaboration and partnerships: Explore opportunities for collaboration with influencers, bloggers, and complementary businesses to expand your reach and attract new customers.

Leveraging NOTHS marketing: Take advantage of promotional opportunities offered by NOTHS, such as featured collections, seasonal campaigns, and marketing initiatives. Participate in promotional events and optimise your shop for search within the platform to increase visibility.

Selling jewellery on Not on the High Street in the UK offers independent artisans a unique platform to showcase their craftsmanship and reach a wide audience of buyers who appreciate handmade and bespoke pieces. By following the steps outlined in this guide, you can set up a successful jewellery shop on NOTHS, optimise your listings for maximum visibility, and provide exceptional customer service to drive sales and build a loyal customer base. With dedication, creativity, and strategic marketing efforts, you can establish your brand and thrive in the competitive world of online jewellery sales in the UK.

We hope you have found this blog helpful!

Until next time jewellery makers,

-JM